Artikel

Batang Regency, have the slogan Visit Batang Heaven of Asia 2022, is one of the regions in Central Java. There are some destinations that exist in Batang Regency have not so well known by the wider community yet even though the potential is quite large. This research aims to help the government overcome various problems related to the destinations in Batang Regency.This study uses a Research and Development (R & D) approach. The purpose of this study is to develop a product in the form of a Pop-up book Visit Batang Heaven of Asia that develops or introduces destination potential in Batang Regency. This research uses observation and interview method.The result in this study is a product of developing pop-up books as a medium of education and destination promotion that can increase the potential of existing destination in Batang Regency.Researchers give suggestion to the Government of Batang especially the Tourism Department to be more active in promoting and developing some destinations in Batang Regency.