Artikel

Promotion media about tourism at Batang regency has been doing by website. But the content of the tourism Batang is only one photo and brief description, so they can not describe the tourism area. The media promotion is certainly not attractive, for the reason, so it is necessary to promote Batang tourism based on multimedia mobile.

Data collection in this study uses interview, observation dan literature study. The development of the system uses the multimedia development method which include concept, design, material collecting, assembly, testing and distribution.

The result of this study are the realization of Batang tourism promotion media based on multimedia mobile. The results of the UAT test is 73% respondents said that this tourism promotion media was in line with their needs in searching for tourism information Batang.

The Batang tourism promotion media still cover four area, but the program has provided for additional tourism area. The promotion media can still be developed and refined in future studies.